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Marketing Your Brand

Tips about effective promotion to grow your beauty, health or wellness business

Tips for Photographing Hair to Share on Social Media

Tips for Photographing Hair to Share on Social Media

There are plenty of ways to market your salon on social media, and sharing photos of your work is a big part of it. Of course, your pics need to showcase your handiwork in its best light—literally and figuratively! They should wow your followers by looking...

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Building Your Instagram Following: Tips for Beauty Workers

Building Your Instagram Following: Tips for Beauty Workers

Instagram is undeniably one of the most important sites for marketing a salon or studio on social media. If you're not using it to build your personal brand and your customer base, you're missing out on a fun, effective opportunity. Of course, successful social media...

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How to Stay Connected to Your Clients Through Quarantine

How to Stay Connected to Your Clients Through Quarantine

We're all doing our best to maintain as much interaction as possible in these trying times of closed businesses, social distancing, and quarantine due to the coronavirus pandemic. While we do our best to keep in touch with family and friends, it's also important not...

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12 Free Ways to Market a Salon, Studio, or Other Beauty Biz

12 Free Ways to Market a Salon, Studio, or Other Beauty Biz

Hair stylists, estheticians, tattoo artists, and other beauty professionals rely heavily on word-of-mouth from happy clients to bring in new business. And it's definitely one of the best forms of marketing out there. As an added bonus, it doesn't cost a cent—just the...

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12 Top Tips for Marketing a Salon on Social Media

12 Top Tips for Marketing a Salon on Social Media

We probably don’t need to tell you, but competition among salons is steep. Not every gifted stylist or other beauty professional is also a naturally talented or experienced marketer. But once you embrace your entrepreneurial spirit and are running your own beauty...

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