by Porte Noire Studios | Oct 15, 2020 | Marketing Your Brand
There are plenty of ways to market your salon on social media, and sharing photos of your work is a big part of it. Of course, your pics need to showcase your handiwork in its best light—literally and figuratively! They should wow your followers by looking...
by Porte Noire Studios | Sep 28, 2020 | Marketing Your Brand
Yes, you should be making hairstyling video tutorials and sharing them on your Instagram, Facebook, and other social media pages! This is just one of many ways to use video to market your beauty biz, and it’s a powerful one! Reasons for Making Hairstyling Video...
by Porte Noire Studios | Sep 17, 2020 | Life as a Business Owner
These days, most stylists have fewer appointments from day to day. There are indoor capacity limitations, spaced-out scheduling to promote social distancing and limit exposure to others, and clients who are still not going out for nonessential purposes. While there...
by Porte Noire Studios | Aug 31, 2020 | Life as a Business Owner
Affiliate programs for licensed cosmetologists offer opportunities to boost your income by recommending style products to your clients and social media connections via referral links and online stores. If you’ve built an email list and/or social media following...
by Porte Noire Studios | Aug 13, 2020 | Marketing Your Brand
Instagram is undeniably one of the most important sites for marketing a salon or studio on social media. If you’re not using it to build your personal brand and your customer base, you’re missing out on a fun, effective opportunity. Of course, successful...
by Porte Noire Studios | Jul 31, 2020 | Life as a Business Owner
Hair stylists and other beauty, health, and wellness workers may be seeing fewer clients these days, but that certainly doesn’t mean they can’t still bring in a good living. Entrepreneurs in so many industries have been learning to pivot and adapt in these...
by Porte Noire Studios | Jul 13, 2020 | Working in Beauty, Health & Wellness
Yup, we now live in a time when “maskne” is a thing. That’s a not-particularly-clever portmanteau of the words “mask” and “acne.” But putting aside what you may think of the name, it’s a very real problem that people are experiencing now as they wear a...
by Porte Noire Studios | Jul 2, 2020 | Life as a Business Owner
Beauty, health, and wellness entrepreneurs are finally getting back to work in some states! While there are effective ways to help clients feel more comfortable coming in, schedules still may not be filling up yet, and appointments should be a bit more spread out than...
by Porte Noire Studios | Jun 22, 2020 | Life as a Business Owner
The last few months have been stressful to most of us in unfamiliar ways. We’re now at a point where we’re trying to get the economy going again to restore people’s income. Businesses like salons, studios, and spas have been given the green light to...
by Porte Noire Studios | Jun 2, 2020 | Marketing Your Brand
Businesses are starting to reopen after the initial lockdown phase of the coronavirus pandemic. Of course, the threat isn’t gone, as we still haven’t developed a vaccine, “herd immunity,” or effective treatments for those severely affected by COVID-19....
