by Porte Noire Studios | Feb 26, 2020 | Marketing Your Brand
Creating a loyalty program for your hair salon or other type of beauty, health, or wellness studio is a powerful way to increase your income. But it takes some planning to design a customer loyalty program that not only do your clients sign up for, but one that...
by Porte Noire Studios | Jan 29, 2020 | Marketing Your Brand
Online customer reviews can be a powerful form of marketing and PR. Prospective clients of your beauty, health, or wellness business are likely to at least skim some reviews and ratings on sites like Yelp, Google, and Facebook. And consumers generally consider user...
by Porte Noire Studios | Nov 14, 2019 | Marketing Your Brand
Hair salons and many other beauty and wellness businesses have fairly predictable spikes and dips in bookings over the course of the year. The down times can be a bit rough financially, but with some preparation and a proactive approach to getting more appointments,...
by Porte Noire Studios | Oct 28, 2019 | Marketing Your Brand
November and December are great months to encourage people to visit your beauty, health, or wellness business. They’re in a spending frame of mind, they’re interested in looking and feeling their best for family gatherings and office parties, they’re...
by Porte Noire Studios | Aug 29, 2019 | Marketing Your Brand
Today, video is well established as one of the best-performing online content formats on websites, social media, and in email messages and newsletters. Video often gets considerably more click-throughs, views, likes, comments, shares, and backlinks than written...
by Porte Noire Studios | Jun 30, 2019 | Marketing Your Brand
It’s a common misconception that men don’t give much thought to hairstyling and other beauty services, and that they aren’t willing to spend much money on them. They do, and they are, provided they see the value. This misconception creates great...
