As a beauty, health, or wellness entrepreneur, you’re always looking for new ways to bring new business in to your salon, studio, or spa. And since your marketing budget is probably pretty tight, you’re especially interested in methods that don’t cost anything upfront. Using discount coupon sites (like Groupon, the best known) is a popular way of attracting new customers that fits the bill.
However, there are pros and cons to using discount coupon sites. It’s important to be aware of them before you take the leap into trying this method of promotion. Also, make sure you read all the fine print on any site you consider using. And there are also some key strategies to getting the most out of this approach to marketing your beauty, health, or wellness biz.
So, let’s take a look at some helpful things to know about using discount coupon sites to promoting a salon, studio, or spa.
Pros and Cons of Using Discount Coupon Sites
- Pro: You can bring in lots of new customers.
- Con: Many of these customers are just there for the deal, and will never come back.
- Pro: You can get a cash infusion. Check how your site works, but usually, you get a lump-sum payment of your percentage of all the coupon sales.
- Con: But keep in mind, that cash is for a good deal of upcoming work that you won’t get paid for at the time of service.
- Pro: Not everybody will redeem their coupon, though, so you’ll most likely get compensated for work you never do.
- Con: Your appointment book may get uncomfortably full, and it may even become difficult to schedule in your regular, loyal clients.
- Pro: You can get your brand out in front of many new people.
- Con: Cheap deals and even using discount coupon sites in general signals lower quality or desperation to some people.
- Pro: It’s an effective way to move retail products or advertise new services.
- Con: It cuts way into your profits, as the site takes a significant cut of each sale (Groupon takes 50 percent).
Tips for Getting the Most Out of Discount Coupon Promotions
- Set a cap on how many deals you’re willing to sell so you don’t get overwhelmed.
- Specify that the deal is for new customers only. But be aware that existing customers may get upset if they find out newcomers are getting great bargains, and be prepared to extend the offer to your regulars in person.
- Use the discount coupons to promote a new service you’re launching. This helps get the word out and bring in new clients interested in that service—not just the deal—and you don’t cut into profits for your current services.
- Deliver stellar service to everyone who comes in to redeem the discount coupon. It’s only worthwhile if you win some of them over as repeat business.
- Offer an incentive for these new clients to book a second appointment while they’re at your salon, studio, or spa. Make them aware of your customer loyalty program too, if you have one.
- Use it as a way to boost business during slow times of year at your beauty, health, or wellness business.